The College of Engineering at Al-Ayen Iraqi University, in cooperation with the Continuing Education Center, organized a training workshop entitled “Digital Marketing and Building a Brand Identity,” presented by Ms. Hanaa Mohammed, with the participation of a number of the college’s students.
The workshop aimed to develop participants’ skills in digital marketing and introduce them to the fundamentals of building a comprehensive brand identity that reflects the institution’s vision and enhances its presence in the competitive environment.
The workshop covered the most prominent modern tools and techniques in digital content management, methods for reaching the target audience, and the importance of building a distinctive brand image that contributes to establishing a strong brand.
The workshop witnessed active participation from attendees through comments and questions, which enriched the discussion and provided both theoretical and practical benefits to the participants.
This workshop is part of a series of training programs organized by the college, aimed at developing students’ skills and enhancing their capabilities in line with the demands of the labor market, as well as bridging the gap between academic knowledge and practical application and preparing qualified professionals capable of innovation and competitiveness.
